Dynomie demonstrated that over half of the users visiting CC Lounge’s website were doing so on a mobile device. Much of the traffic arrived through Trip Advisor, Google search, restaurant review apps, and Google maps. The site they had built in 2014 was not doing their whisky bar the justice it deserved to stand out from other establishments downtown. In short, it needed an overhaul with best practices.
We focused on what CC Lounge and Whisky Bar has to offer to their guests. This is important because online users may only have a first impression to consider which bar to go to when visiting Toronto.
It needed to be optimized for the ever-increasing number of mobile users. This meant a redesign of the fonts, the layout and rearranging the order of content. They also needed to be competitive where their users find them: mobile apps, Google search and Google maps.
We worked together to create and design an online experience that showcases the reasons users should come to the lounge & whisky bar.
Dynomie created a new responsive user interface on the WordPress Content Management System. The new site showcases of the restaurant’s unique whisky tunnel, the neighbourhood, and delicious menu.
We organized past professional photographs as well as provided additional photography of the updated food items and the venue. We also matched the branding to menu and print materials so that everything branded CC Lounge was consistent.
Responsive navigation (hover with mouse).
Key design features
- Grid-based, modern, flexible design
- Updated typography for pleasant reading
- Imagery to lure customers, an experience for eyes
- Organization of information and navigation
- Branding consistent with social media accounts
Key technical features
- The configuration of a WordPress template
- Social media integration, Facebook, Twitter, Instagram feeds
- Google Maps and Google My Business optimization
- Ranking improvement from fourth to the first page for “Whisky Bar” keyword in Google Search